How streamers / influencers / content creators are shaping India's gaming culture

How Streamers, Influencers, And Content Creators Are Shaping India's Gaming Culture

India has seen a massive increase in gaming in recent years, and a part of the credit for this rise goes to the new and upcoming streamers and content creators, who are putting entertaining content out there. While Indian streamers or content creators were scarce just a few years ago, there has been a transformation in the world of Indian gaming, and many people have turned their passion for gaming into full-blown careers. This has helped change certain old-fashioned perceptions about gaming in India, and plenty of streamers and content creators focused on gaming have entered the Indian markets and are helping shape India’s gaming culture.

The Rise Of Gaming Content Creators In India

The rise of India’s gaming creators has been phenomenal in recent times. If you go back five or six years, there were barely any famous Indian YouTubers or streamers focused solely on gaming. While gaming content was a huge thing abroad and Indians consumed a lot of such content, most Indians considered this reserved for international influencers, and barely any Indians looked to create content solely based on gaming. However, this has now changed, and India has many content creators in the gaming field, putting out content in various forms, whether it be in poker, fantasy sports, or e-gaming like BGMI.

This is not just because of the rise in gaming culture in India but also because of the numerous avenues that have opened up in the world of gaming. Indian content creators and streamers are now being invited to international gaming conventions and are being invited to prestigious gaming tournaments all across the globe. The players are signing deals with gaming brands and are pulling in huge revenue with the help of such deals, viewership and subscriptions across various platforms, and winnings. Brands under the OneVerse Gaming umbrella such as PokerSaint, Spartan Poker, Kubera Fantasy, Deccan Rummy all work with streamers and influencers to promote their respective platforms and the sport. These are some of the factors that have helped boost the rise of gaming in India, and these content creators are now shaping the Indian gaming industry.

How Streamers Are Shaping India’s Gaming Culture

Streamers are just regular people who play, win, fail, and rage while playing our favourite games, and that is exactly what makes them so popular. The interaction between these content creators and their audience is raw and honest, which is why people love watching such streamers and value their opinions about their favourite games in the gaming industry. Most of the streamers started out as just players of the game themselves, which makes them more relatable to their fans. Streamers are not just individuals who entertain, but they also influence the way people think. They help in setting new trends in the gaming industry while helping change old-fashioned perceptions.

Becoming a streamer or a content creator in the world of gaming has gone from just streaming to a business, and gaming companies can use streamers with massive audiences to promote their product and start new trends. A top streamer playing a certain game or using a certain character will surely promote the game in India. However, the best thing to come out of the rise of gaming is that these content creators can serve as an inspiration to young children who want to build a career in gaming. These players are proof that gaming is a viable career, and more people in India are beginning to understand just how the world of gaming is.

Who Are The Top Players Shaping India’s Gaming Sector?

Jaideep Sajwan (Poker)

Jaideep Sajwan is one of India’s most recognised poker streamers. Sajwan’s YouTube and Instagram content help simplify the complex poker strategies, and the streamer is known for bridging the gap between the casual and competitive worlds of online poker. Sajwan often uses Hindi to increase accessibility and does not focus on only showing gameplay but also puts importance on things like bankroll management and table dynamics. His content does not glamorise poker as an easy path, but instead tells the importance of discipline and analytical thinking.

Fantasy Counsel (Fantasy Sports)

Fantasy Counsel is one of India’s biggest and most trusted fantasy sports creators. They are known for providing analysis, tips, and advice about cricket games to help you build the winning team on fantasy sports platforms like Dream11. The channel has made quite a name for itself and boasts 1.16 million subscribers on YouTube and 19.5k followers on Instagram. They take a data-backed approach and provide clarity while explaining their top picks. This platform does not just provide tips but teaches users how to think like seasoned fantasy sports players.

Naman Mathur - MortaL (E-Gaming)

Naman Mathur, known as ‘MortaL’, is one of the biggest and most iconic names in Indian e-gaming. The Indian gamer, like many, gained fame through PUBG Mobile, a battle royale-style multiplayer shooter that became a global phenomenon. It was one of the most famous games in India for the longest time before it was banned in India and replaced with BGMI. Mortal is credited with making mobile gaming famous, and his YouTube channel boasts 7 million subscribers, while his Instagram account follows closely with 5.1 million followers.

Parth Jain - YourPokerGuy (Poker)

Parth Jain, commonly known as ‘YourPokerGuy’, is a famous Indian poker content creator who has been gaining a lot of traction and attention as of late. Parth uses a relatable storytelling style to simplify the world of poker for Indian audiences. He blends humour with learning and real-world poker insights, which makes his channel invaluable. He streams on YouTube and has 5.29k subscribers on his YouTube channel, while his Instagram account has 13.6k followers.

Anurag Dwivedi (Fantasy Sports)

Anurag Dwivedi is one of the biggest fantasy sports influencers in India. He is known for his brilliant cricketing knowledge, which, when mixed with his statistical acumen, makes him a brilliant fantasy sports player. He shot to fame by putting out content about previews and team combinations for various cricket matches, and his YouTube channel now features pre-match breakdowns, player analysis, and small league vs grand league strategies. Anurag Dwivedi has a massive following on both YouTube and Instagram and boasts 7.23 million subscribers on YouTube and 2.8 million followers on Instagram.

Aaditya Sawant - Dynamo Gaming (E-Gaming)

Aaditya Sawant, who goes by the name ‘Dynamo Gaming’, is one of India’s biggest and earliest gaming content creators. He is another influencer who shot to fame during the PUBG Mobile era and one who has transitioned into BGMI and other such games after PUBG was banned in India. Aaditya’s ‘Patt se headshot’ became a famous catchphrase in the world of gaming, and PUBG fans still recognise this iconic catchphrase to this day. Aaditya Sawant is one of the most successful Indian gaming content creators and has accumulated 10.1 million subscribers on his YouTube channel and 2 million followers on his Instagram channel.

Conclusion

The future of Indian gaming is currently being written by streamers and content creators. The entirety of India is slowly realising the full potential of the gaming economy and the tremendous rise in this industry. Multiple creators have already built massive communities around the world of gaming and are helping promote and shape the future of Indian gaming. While there has been a tremendous rise, this is simply just the beginning. For many Indians, gaming has started to appear as a viable career path, which proves that creators are not just shaping the gaming culture but the youth itself, opening up new avenues for them to belong and grow.